Audience and market research
Turn scattered sources into useful patterns and open questions.
✦ Course · Intermediate
Five AI workflows for modern marketing teams
Plan campaigns, research audiences, create on-brand assets, repurpose content, and report on performance.
Start courseYOUR OUTCOME
You will build a connected marketing workflow from insight to review.
Ground campaigns in useful evidence Reuse brand context across formats Keep review and measurement in the loop
9 min
Campaign planning
Connect business goals to audiences, messages, channels, and measures.
On-brand content creation
Use brand kits and examples to improve consistency.
Repurpose without repetition
Adapt the idea to the channel instead of resizing the same copy.
Performance reporting
Synthesize results, explain changes, and recommend the next test.
What each lesson covers
The course, lesson by lesson.
Audience and market research
Turn scattered sources into useful patterns and open questions.
Attach survey-results.csv and the three competitor review exports, then ask: What are the recurring buying objections for our mid-market HR software across these sources? Give me five patterns with the evidence behind each, and list the open questions the data cannot answer. The head of marketing will review this.
Campaign planning
Connect business goals to audiences, messages, channels, and measures.
Plan a six-week launch campaign for our online bookkeeping course for sole traders. Goal: 300 paid enrolments by 30 November on an 8,000 dollar budget. Show each audience, the message for it, the channel we will use, and the measure that tells us the channel is working.
On-brand content creation
Use brand kits and examples to improve consistency.
Click + and open the Brands tab, then choose your kit and attach two of your best-performing past posts. Write three LinkedIn posts announcing our Melbourne showroom opening on 14 October. Match the tone of the attached posts, keep each under 120 words and end with one clear call to action.
Repurpose without repetition
Adapt the idea to the channel instead of resizing the same copy.
Attach our 1,800-word blog post on reducing warehouse picking errors, then ask: Repurpose this for three channels: a 60-second video script, a five-slide Instagram carousel and a two-paragraph email to existing customers. Keep the core idea and evidence, but change the structure and the call to action to suit each channel.
Performance reporting
Synthesize results, explain changes, and recommend the next test.
Attach paid-social-july.csv and paid-social-august.csv, then ask: Write a one-page performance report for the CMO: what changed month on month, the likely reasons using only what the data supports, and one A/B test to run next. Flag any figure you are unsure about.
Keep going
Make the learning stick
Start with one real piece of work.
Open Oppermind beside the lesson, apply each step, and leave with something you can use.